Laundry Fashion Care

“Always dress well but keep it simple.”

Timeless, classic, comfortable, keep it simple to dress well. Nothing fancy.  This was always my mantra in dressing.

I usually invested on clothes with good quality where I can use it not only because it is a fad but also I can rely on it to wear them in the future.

Some of my clothes were favorites of my millennial kiddos. They don’t mind a hand me down stuff or vintage style. As long, it can fit them and they can wear it properly, then they are in style.

In order the clothes to last long, this has to be taken care of.  Still, I do my hand wash especially if those clothes are so delicate.

I have the opportunity to attend Electrolux where their washing machine becomes a reliable partner in doing laundry.

As I have my trust issues, this forum seeks to address Fashion Care campaign in doing laundry and at the same time saving more time.


In partnership with Mommy Mundo, when asked about what fabrics they were afraid to wash using their washing machine, 67% of the respondents say that they are afraid to machine wash their silk clothing, followed by delicate wear (52%), cashmere (40%), and wool (39%).

Among the top reasons why women hesitate to put their clothes in washing machines are more than half of them (58%) think it might ruin the clothes, while some think that machine wash can cause fabric shrinkage (17%) or fading of colours (4%).

When it comes to doing laundry, women worry about more than just cleaning. Fabric care remains one of the unfulfilled needs of women as 77% of them look for fabric care features when they buy washing machines, and among their top 3 laundry concerns are pilling of clothes or what we call himulmol, stubborn stains and misshaping of clothes – two of which are related to caring for the fabric.

The Challenge?

At the FashionCare Season 2 Premiere Party, Electrolux Philippines FashionCare Ambassador Rajo Laurel and FashionCare Council Members Amina Aranaz-Alunan and Janice Villanueva put the UltimateCare™ washer dryer to the test as they challenged Electrolux to wash their designer dress, silk scarf and wool jacket, respectively.


The FashionCare Council themselves demonstrated how to use Electrolux UltimateCare washer-dryers, proving how easy and convenient they are to use, and how effective they are in keeping your clothes clean, fresh and vibrant.

Amina Aranaz-Alunan, founder, executive director and teacher of SoFA Design Institute, and Creative Director of fashion accessories and bag label ARANÁZ, was pleased to find that her silk scarf was just as colourful after washing as when she bought it. “I could keep using this over and over again thanks to Electrolux’s UltimateCare™ washer dryer which has features that care for delicate pieces and keeps them looking new and vibrant,” shared Amina during the event.


Meanwhile, Janice Villlanueva, successful mompreneur and founder of Mommy Mundo, was initially apprehensive about ruining her wool jacket, but found it undamaged and soft to the touch after the washing and drying was finished. “I used to hand wash wool sweaters like this one because I was afraid it would get stretched out of shape. So I’m excited that the Electrolux’s UltimateCare™ washer dryer can safely wash woollen items and make sure they look their best,” Janice said.


Rajo Laurel, renowned fashion designer and Electrolux FashionCare Ambassador, was sure that his designer dress would come out of the wash unscathed. “I know that Electrolux understands how important our clothes are to us, and I’m grateful for it. I feel safe knowing that my clothes are in good hands with Electrolux’s UltimateCare™ washing machines,” shared Rajo.


Designed to care for clothes

Electrolux is confident that its latest range of washing machines would rise to the challenge as its UltimateCare™ washing machines comes with UltraMix™ technology to help women not only get better stain removal but better fabric care, helping them retain the colour, shape, and softness of their clothes from delicate wear to designer pieces.

The UltraMix™ technology gives women the results of a hot wash for better stain and dirt removal, yet uses a lower, gentler temperature. Detergent and water are pre-mixed in a special chamber before the beginning of the cycle to maximize cleaning power at a lower temperature. It delivers deeper clean and 31% better colour care, to ensure your favorites look newer for longer.


Besides the powerful yet gentle cleaning of UltraMix™, Electrolux UltimateCare™ washing machines extend the life of clothes with Vapour Action, designed to soften fabric while reducing allergens by up to 99.9% that’s gives women the assurance of better care for your clothes for years to come. The Woolmark certified cycle approved by the Woolmark Company, the global authority on wool, will safely launder these precious garments.

Electrolux UltimateCare™ washing machines also has Eco Inverter technology that offers high energy efficiency that reduces energy consumption by 75% and save time by 44%. Women can also enjoy the flexibility and convenience to toss in forgotten items during the washing cycle with add clothes feature.


“For today’s modern woman, clothes are a way of expressing herself, which is why she doesn’t trust washing machines with her priceless pieces of clothing. But we at Electrolux want to share that now, there is a washing machine that cares for your clothes as much as you do,” shared Andrea Soto-Pionilla, Country Marketing Manager of Electrolux. “With the FashionCare Campaign, Electrolux wants to introduce a better way of taking care of our machine wash-sensitive clothes. With the Electrolux UltimateCare™ washing machines, you not only get cleaning, but fabric care that makes clothes look newer for longer.”

In line with its FashionCare campaign, Electrolux is offering several great deals on its washing machines, with offers up to 25% off on selected front load washing machines and washer- dryers. Women can also avail of selected Electrolux Front Load Washing Machines and get 25% off on an Electrolux Front Load Dryer. Also included is a free stacking kit and installation valued at PhP 3,049 with this fantastic bundle deal. Promo period runs from July 1 to September 30, 2018.

To learn more how Electrolux can help keep favourites clothes looking new for longer, vist at and follow @ElectroluxPhilippines on Facebook and Instagram.






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