Shopee highlights three key trends which have shaped and will continue to drive the growth of e-commerce in 2021 and beyond: Social, Personalization, and Integration
Shopee wraps up the year-end sales season and marks its fifth birthday by launching its annual 12.12 Big Christmas Sale.
Its recent 9.9, 10.10, and 11.11 shopping events set new records and signified the changing landscape and potential of e-commerce in the region. This 12.12, Shopee celebrates five years of digital acceleration in the region and highlights three key trends that have shaped and will continue to drive the growth of e-commerce: Social, Personalization, and Integration.
Martin Yu, their Director said, “The E-Commerce store was born with the vision of making online shopping accessible, easy, and enjoyable building from the ground up, listening to people’s specific needs in each of our markets and turning our understanding into well-executed localized strategies. This year’s 12.12 Big Christmas Sale has added significance as we celebrate our fifth birthday and come together with our brand partners, sellers, and shoppers to support one another through a challenging year. As we look back on our journey, we are proud to have adapted quickly to serve the needs of our local communities.”
This 12.12, highlights three key trends that will continue to power the growth of e-commerce in 2021 and beyond.
⦁ Social: Bringing the human touch to online shopping
Advancements in technology, coupled with changing shopper habits, have resulted in online shopping evolving from a transactional experience.
⦁ Personalization: Catering to the ‘Me’ economy
Personalization is critical in e-commerce today. A highly personalized experience makes online shopping more efficient, enjoyable, and unique for consumers, while also helping brands and sellers drive traffic and growth.
There is a hyper-localized approach by running seven different apps in each of its markets and localizing in-app features that also continually refines its recommendation engines to offer more customized and relevant shopping suggestions to fit consumers’ needs.
⦁ Integration: Creating a seamless customer journey
As retailers adapt to the new normal, they must deliver a seamless customer journey across all touchpoints. Shopee helps brands and sellers of all sizes by providing fundamental operational support through integrated payments and logistics, while creating innovative experiences that value-add to the overall customer journey.
⦁ Delivering an experiential home shopping experience
Example is P&G where it introduced its first-ever experiential online Show Me My Home initiative, which allowed shoppers to discover and shop to popular household items in a simulated household environment. This brought greater convenience for stay-at-home consumers, while mimicking the offline experience of walking in a store.
The 12.12 Big Christmas Sale is from November 18 to December 12, users can enjoy free shipping with ₱0 minimum spend, 20% cashback, and ₱1 deals.
Key highlights of the 12.12 Big Christmas Sale:
⦁ Amazing promotions and big rewards with ShopeePay: From December 3 to December 11, shoppers who use ShopeePay can look forward to free shipping, discount vouchers, and a chance to win cash prizes.
⦁ #MyShopeeWish TikTok Challenge: Join the #MyShopeeWish TikTok Challenge to win prizes. The #MyShopeeWish TikTok Challenge is from December 7 to 30. Winners will be announced on January 15, 2021 on Shopee’s official social media accounts. For more information, head over to https://shopee.ph/m/my-shopee-wish.
⦁ Big discounts from leading brands: Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, RB Enfagrow, and Infinix.
Additionally, brands such as Unilever, MASS Appliances, Soundcore by Anker, Platinum Karaoke, Union Appliances, Amazfit, Kyowa, PULUZ, Pedigree, Bio-Science, Organic Skin, Shigetsu, Mikana, Organic Official, INSPI, GSK, Tigernu, MetroSunnies, New Balance, Colgate-Palmolive, Haylou, Alaska, and Fila also offer amazing discounts.
For more information, visit https://shopee.ph/m/christmas-sale.
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